Hair Colors

Feria Professional Permanent HaircolorShimmering highlights and lowlights in one single application Crystal Pure Tone Technology ensures unsurpassed tonal variation and translucency. Superb shine and conditioning 25-minute automatic color processing Use only with Feria Multi-Tone Co..

Feria Professional Permanent HaircolorShimmering highlights and lowlights in one single application Crystal Pure Tone Technology ensures unsurpassed tonal variation and translucency. Superb shine and conditioning 25-minute automatic color processing Use only with Feria Multi-Tone Co..

Preference Mega RedsSpecially formulated to deliver intense red shade results Rich Conditioning L'Oreal Anti-Fade Color System delivers special patented colorant molecules to penetrate the hair cortex & lock in color 25-minute automatic color processing Available in 8 stunning..

Preference Mega BrownsFormulated to deliver deep, rich brown color results Rich Conditioning Superb Gray Coverage L'Oreal Anti-Fade Color System delivers special patented colorant molecules to penetrate the hair cortex and lock in color 25-minute automatic color processing Availab..

Preference Mega BlondesDelivers the most-exquisite high-lift blonding in just one step Lifts up to 4 levels, no pre-lightening required Patented Specific Conditoning Complex provides extra protection and conditioning to hair L'Oreal Anti-Fade Color System delivers special patented colo..

Permanent Creme HaircolorRich creme formula with easy, no-drip application Luxurious, long-lasting color Superb gray coverage Patented Auto-Protection Conditioning System helps to protect hair's inner structure during and after coloring Special polymers and conditioning agents prov..

Permanent Creme HaircolorRich creme formula with easy, no-drip application Luxurious, long-lasting color Superb gray coverage Patented Auto-Protection Conditioning System helps to protect hair's inner structure during and after coloring Special polymers and conditioning agents pro..