l'oreal excellence hicolor permanent creme high-lift for dark hair only - red hot

Permanent Creme High-lift for Dark Hair Only

• The first haircolor of its kind specifically developed to lift dark hair in one single step, without brassiness
• Breakthrough technology lifts hair 3-4 levels, no pre-lightening required
• Rich, smooth creme formula conditions and penetrates hair for more intense, long-lasting color
• True-to-shade color that resists fading
• Quick processing time of only 30 minutes
• Available in 11 intense lift shades